The Disruption of Digitalization
By the year 2020, an entire generation, Generation C (for “connected”), will have grown up in a world where instant access to information and communication with networks is second nature. Those of us born in a different time have seen things change slowly, however our demands for instant information and connectivity are growing by the day.
Companies of all industries are following the digitalization trend to migrate “off line” communications and services to the “connected” world. In doing this they are future proofing their businesses to meet the growing needs of their customers. They appreciate that their operating models and systems must be able to provide up to date information, products and services through one source at any given time.
Digital Disruption is technically still in its infancy, but it is led by consumer need. Amazon was one of the first companies to respond to this consumerization and their success has had a massive impact on the retail industry. Most recently, they have begun to introduce more local distribution centers to adapt to demands for same day delivery. The ability of firms like Amazon to quickly adapt their business models helps them to build on their success but equally can send mini shock waves to any sectors that they touch.
We have entered an era where technology and society are evolving faster than businesses can naturally adapt. We have seen many new platforms enter the market place including UBER, Airbnb and Purple Bricks, all of which are designed for the future and disrupting mature market sectors. This sets the stage for a new era of leadership and a new generation of business models, charging behind a mantra of “adapt or die.”
Ensuring that your business has a flexible operating model and can respond quickly to changing market needs is paramount. If you are ready to take the next step and determine the best route to optimize your operating system, click here.